You’re going to be judged once you’re an entrepreneur, and for good reason. The kind of person you are will determine the kind of start-up you run. Investors, employees, and potential partners are all going to judge you and figure out whether you’re worth their time or not. A great plan on paper is worth nothing if the entrepreneur driving it forward doesn’t have the right traits. There are a number of things you can integrate into your personality that’ll help convince people that you’re a good investment.

Charisma and Presence
Charisma cannot be quantified or measured, but you know when someone has it. People who have it are charming, likable, and memorable. Others are attracted to them and listen to what they have a say. How you carry yourself and how much attention people give you will determine the kind of people who’ll join your start-up and your effectiveness as a leader. Investors will hesitate to join you if they don’t think you have enough charisma.

Sincerity
If there’s anything the Internet has made people more aware of, it’s snake-oil salesmen. Scams and spam have made the rounds enough that even the average person knows better than to click a link from someone they don’t know. People are inherently suspicious, as they should be. The problem for you as an entrepreneur is making it through to them despite their suspicion, and that means being sincere.

It’s better to be honest than to fake it, especially when you’re dealing with investors. Investors and business tend to have a sixth sense when it comes to lies and fakery and will pass on the deal the moment they think you’re not being upfront.

Ambition
Ambition is of the utmost importance for an entrepreneur. Your ambition will drive you to do great things, to keep an eye out for new opportunities, to stay tenacious in the face of adversity. Without ambition, your start-up lacks potential.

Consider how it looks to other people if you don’t show off your ambition. Employees don’t want to join a start-up that looks like it’ll stagnate. Investors don’t want to waste their time with a company that doesn’t promise constantly growing profits. There are better uses of their time than joining up with someone who limits their potential because they don’t dream big.

Passion
There’s something about enthusiasm and passion you should know – it’s infectious. If you come into the office each and every day burning with passion, people won’t be able to help reflecting and catching that passion. Investors will get excited about joining you, partners won’t be able to wait to hear your ideas, and your employees will work just as hard as you.

Passion is a powerful thing. It’ll motivate you to work harder and will make each success more satisfying. It’ll also make you tougher in the face of trouble, which is something other people want to see in an entrepreneur. Running a start-up isn’t easy, especially if you’re in a field with a lot of competition. It’s hard to believe in an entrepreneur when they seem bored about the entire ordeal of running a company. If there’s anyone who should be excited about the company, it’s you.

Grounded
Big ideas are good and all, but if they’re not grounded in reality, they’re worth nothing. That’s where being grounded and humble comes into play. Being grounded and humble means you know what you can do, and you know that you have limitations. That means you’re willing to listen to outside opinions and admit fault. You understand that things aren’t going to be perfect.

Without humility, you will lack perspective — and that’s unappealing to many people. Investors and employees won’t join you because an arrogant entrepreneur is not only annoying, but will likely fail to realize when he should change course due to pride. Accept your faults. You’re not perfect. No one is.

Understand that embodying the right traits to be more appealing to other people is not necessarily being fake. These are traits that, arguably, you should embody as a person, not just as an entrepreneur. Being humble, passionate about your work, and sincere are all things that you should strive to be on a daily basis. That may not be who you are, but it’s something you can aim to be. Even if you don’t embody these traits yet, people my sense that you’re trying — and that may be enough to convince a critical investor or employee to join the ranks.

 

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